360°-Consultant & Interim-Manager Media, Marketing, Sales
Subscription-Specialist:
Strategy, Pricing, Profitability, Durability, Churn
Online-Marketing, Direct-Marketing, Customer Centricity, Customer Value, CRM, Automation
What I do best:
360°-Consulting
+ assessment of sales- and marketing-strategy, organisation and customer-oriented processes
+ implementing customer value orientation in marketing and sales
+ subscription-strategy: pricing, profitability, durability
+ KPI-based pptimization of lead generation, conversion, churn, retention
+ marketing automation
+ operative and tactical marketing management: crossmedia campaign management
+ transition management
+ market and customer analysis
+ media evaluation and planning
Interim-Management
+ managing profit center and companies (managing director, COO, CEO, vp product, marketing and sales, publisher)
+ managing sales and marketing department (vp sales, vp marketing, CMO, CSO, CRO)
+ managing specialised marketing and sales teams (brand marketing, direct marketing, online marketing, media)
My promise:
Increase effectiveness and efficiency in marketing and sales: quickly achieving measurable results.
Do the right things right: more customers, even more profitable customer relations and substantial business growth.
Meaningful analyses and clear recommendations to improve business strategy, utilise opportunities, performance improvement of sales and marketing campaigns, risk management and optimization of processes, systems and organization.
+ target-, customer- and market-oriented
+ exceptional strenghts in strategic and conceptual thinking
+ talented, experienced and pragmatic realisation
+ experienced business leader and team coach
References:
Industries:
+ media
+ e-Commerce
+ e-Solutions
+ services
+ associations
Companies:
+ larce companies
+ small and medium caps
+ owner-managed
+ start-ups
+ btc
+ btb
About me:
Expertise and knowledge from practical experience!
From 1994 I was employed in management positions:
As advertising and marketing manager (CMO), sales manager, head of advertising (CSO), profit center manager (VP) and managing director (CEO) at renowned companies in the media industry.
BtB and BtC, in the general interest, special interest and specialist media sectors, in Germany and abroad, in large corporations, in medium-sized companies, in owner-managed companies, in start-ups, in joint ventures, in growth phases and in recessionary phases, in product launches and portfolio adjustments and, last but not least, in transition processes.
Scope of responsibilities:
+ Turnover > € 100 million
+ Net income > € 10 million
+ Marketing budget > € 20 million
+ Employees > 100
As a 360° consultant and interim manager, I have been working independently since 2010, primarily in the areas of customer acquisition, marketing (dialogue marketing, online marketing, traditional sales organisations), digitalisation and organisational and customer-oriented system development (CRM, paid content, campaign management, KPI management).
My hobbyhorse and the core of my expertise is the topic of subscription businesses: strategy, offer structure, lead acquisition, conversion, churn prevention, durability and profitability.
Education and Qualification:
+ MBA (Diplom-Kaufmann)
+ INSEAD Advanced Management
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